TOOL KIT - Nudge Your Customers Toward Better Choices - When online retailers use standard shipping for all orders unless you choose rush delivery, or your company assumes a 401(k) contribution of zero unless you actively select otherwise, they're setting default options for you — Overtly or covertly guiding your choices. Management typically pays little attention to defaults — And in doing so, ...
| Year of publication: |
2008
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| Authors: | Goldstein, Daniel G. ; Johnson, Eric J. ; Herrmann, Andreas ; Heitmann, Mark |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2008, p. 99-106
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