Total global strategy
George S. Yip ; G. Thomas M. Hult
| Year of publication: |
2012 ; 3. ed., internat. ed.
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|---|---|
| Authors: | Yip, George S. ; Hult, G. Tomas M. |
| Publisher: |
Boston [u.a.] : Pearson |
| Subject: | Multinationales Unternehmen | Strategisches Management | Internationale Wettbewerbsfähigkeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 295 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-237472-9 ; 0-13-237472-2 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10009527498