Total quality management, market orientation and hotel performance : the moderating effects of external environmental factors
Year of publication: |
2012
|
---|---|
Authors: | Wang, Cheng-hua ; Chen, Kuan-yu ; Chen, Shiu-chun |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 1, p. 119-129
|
Subject: | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Taiwan |
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