Touchable apps : exploring the usage of touch features and their impact on engagement
Savannah Wei Shi & Kirthi Kalyanam
| Year of publication: |
November 2018
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|---|---|
| Authors: | Shi, Savannah Wei ; Kalyanam, Kirthi |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 44.2018, p. 43-59
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| Subject: | Mobile commerce | Touch features | Touch-stream data | App engagement | Non-native experience | Mobile Anwendung | Mobile application | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949548