Tourism brochures : linking message strategies, tactics and brand destination attributes
Pedro Quelhas Brito; Joaquim Pratas
| Year of publication: |
2015
|
|---|---|
| Authors: | Brito, Pedro Quelhas ; Pratas, Joaquim |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 48.2015, p. 123-138
|
| Subject: | Brochures | Message strategies | Executional tactics | Destination attributes | CHAID | Marketingmanagement | Marketing management | USA | United States | Tourismusmarketing | Tourism marketing | Markenführung | Brand management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508427