Tourism destination brand identity : the case of Slovenia
Year of publication: |
2008
|
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Authors: | Konecnik, Maja ; Go, Frank |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 3, p. 177-189
|
Subject: | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Markenführung | Brand management | Slowenien | Slovenia |
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