Tourism marketing : in the age of the consumer
Alastair M. Morrison
| Year of publication: |
2022
|
|---|---|
| Authors: | Morrison, Alastair M. |
| Publisher: |
London : Routledge |
| Subject: | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxvi, 757 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| ISBN: | 0-415-72636-0 ; 978-0-415-72635-1 ; 978-0-415-72636-8 ; 978-1-315-85609-4 |
| Other identifiers: | 10.4324/9781315856094 [DOI] |
| Classification: | Erholung, Tourismus: Allgemeines ; Urlaubsgestaltung, Urlaubsreiseverhalten ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616980