Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Year of publication: |
2022
|
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Authors: | Boisvert, Jean ; Khan, M. Sajid |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 3, p. 296-319
|
Subject: | Perceived product innovativeness | perceived quality | product aesthetics | product effectiveness | product novelty | usage friendliness | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | New product development | Produktqualität | Product quality | Produktivität | Productivity |
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