Toward a differentiated understanding of the value-creation chain
Year of publication: |
July 2017
|
---|---|
Authors: | Kühnl, Christina ; Fürst, Andreas ; Homburg, Christian ; Staritz, Matthias |
Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 28.2017, 3, p. 444-463
|
Subject: | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Wettbewerbsvorteil | Competitive advantage |
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