Toward a Methodology for Measuring Advertising Copy Effects
Year of publication: |
1984
|
---|---|
Authors: | Gatignon, Hubert |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 3.1984, 4, p. 308-326
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | copy testing | Bayesian models | information integration |
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