Toward a Model of Business-to-Business Marketing Communications Effects
| Year of publication: |
1997
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|---|---|
| Authors: | Gilliland, David I. ; Johnston, Wesley J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 26.1997, 1, p. 15-30
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