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Theory in marketing
Cox, Reavis, (1964)
Modern marketing thought
Westing, John Howard, (1975)
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu, (2016)
Personal selling in a modern perspective
Robinson, Patrick J., (1967)
Analyzing advertising : from both sides
Stidsen, Bent, (1970)
Interpersonal communication and personal selling
Stidsen, Bent, (1969)