Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Year of publication: |
2009
|
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Authors: | Vargo, Stephen L. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 5/6, p. 373-379
|
Subject: | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory |
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