Toward an Understanding of the Distraction Construct in Marketing
| Year of publication: |
1993
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|---|---|
| Authors: | Nelson, James E. ; Duncan, Calvin P. ; Kiecker, Pamela L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 26.1993, 3, p. 201-222
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