Directions for marketing knowledge development : opinions of marketing research managers
Year of publication: |
1982
|
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Authors: | Duncan, Calvin P. ; Lillis, Charles M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 10.1982, 1/2, p. 20-36
|
Subject: | Marktforschung | Vereinigte Staaten |
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