Processing contradictory CSR information : the influence of primacy and recency effects on the consumer-firm relationship
Year of publication: |
2021
|
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Authors: | Peasley, Michael C. ; Woodroof, Parker J. ; Coleman, Joshua T. |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 172.2021, 2, p. 275-289
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Subject: | Corporate social responsibility | Corporate social irresponsibility | Expectancy-contrast theory | Primacy and recency effects | Proactive and reactive communication strategy | Consumer-firm relationships | Consumer experience | CSR reputation | Corporate Social Responsibility | Firmenimage | Corporate reputation | Stakeholder | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Experiment |
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