Toward the development of new product ideas : asymmetric effects of team cohesion on new product ideation
Year of publication: |
2015
|
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Authors: | Hirunyawipada, Tanawat ; Paswan, Audhesh K. ; Blankson, Charles |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 7, p. 855-866
|
Subject: | Innovation | Creativity | New product development | Front end | Ideation | Team cohesion | Produktentwicklung | Arbeitsgruppe | Team | Kreativität | Innovationsmanagement | Innovation management |
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