Toward the use of internal marketing in networks
Year of publication: |
2009
|
---|---|
Authors: | Bach, Christian ; Sarkis, Joseph ; Zhang, Jing |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 2.2009, 1, p. 30-49
|
Subject: | Unternehmensnetzwerk | Business network | Internationales Marketing | International marketing |
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