Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Year of publication: |
2019
|
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Authors: | Kock, Florian ; Josiassen, Alexander ; Assaf, A. Georges |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 3, p. 43-59
|
Subject: | affinity | animosity | attitude | country emotions | country-induced predispositions | country-of-origin image | Emotion | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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