Towards a contingency view of market entry strategies : contextual and strategic factors
Tamar Almor
| Year of publication: |
2001
|
|---|---|
| Authors: | Almor, Tamar |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 10.2001, 1, p. 5-25
|
| Subject: | Internationaler Markteintritt | International market entry | Strategische Allianz | Strategic alliance | Joint Venture | Joint venture | Export | Ausländische Tochtergesellschaft | Foreign subsidiary | Israel | EU-Staaten | EU countries |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Journal of euro-marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001609398