Towards a Digital Attribution Model : Measuring the Impact of Display Advertising on Online Consumer Behavior
Year of publication: |
2016
|
---|---|
Authors: | Ghose, Anindya |
Other Persons: | Todri, Vilma (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Werbung | Advertising |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2638741 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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