Towards a service-dominant place marketing logic
Year of publication: |
2009
|
---|---|
Authors: | Warnaby, Gary |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 4, p. 403-423
|
Subject: | Standortmarketing | Place marketing | Markenartikel | Brand | Markenführung | Brand management |
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