Towards an identity-based brand equity model
| Year of publication: |
2009
|
|---|---|
| Authors: | Burmann, Christoph ; Jost-Benz, Marc ; Riley, Nicola |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 3, p. 390-398
|