Towards an identity-based brand equity model
Christoph Burmann; Marc Jost-Benz; Nicola Riley
| Year of publication: |
2009
|
|---|---|
| Authors: | Burmann, Christoph ; Jost-Benz, Marc ; Riley, Nicola |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 3, p. 390-397
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003840073