Towards innovation, co-creation and customers' satisfaction : a banking sector perspective
Muhammad Imran Malik and Rizwan Ahsan
| Year of publication: |
2019
|
|---|---|
| Authors: | Malik, Muhammad Imran ; Ahsan, Rizwan |
| Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 13.2019, 3, p. 311-325
|
| Subject: | Pakistan | Banks | Co-creation (a way to innovation) | Customer service | Customer satisfaction | Relationship marketing | Kundenzufriedenheit | Kundenintegration | Customer integration | Beziehungsmarketing | Bank | Innovation | Kundenservice |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJIE-01-2019-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153351