Towards modeling the retailer as a brand : a social construction of the grocery store from the customer standpoint
Year of publication: |
2010
|
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Authors: | El-Amir, Ayman ; Burt, Steve |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 6, p. 429-445
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Subject: | Lebensmitteleinzelhandel | Food retailing | Markenführung | Brand management | Unternehmenskultur | Corporate culture |
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