Towards social CRM : a model for deploying Web 2.0 in customer relationship management
Year of publication: |
2014
|
---|---|
Authors: | Lehmkuhl, Tobias |
Other Persons: | Jung, Reinhard (contributor) ; Meckel, Miriam (contributor) |
Subject: | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies | Strategisches Management | Strategic management | Theorie | Theory |
Extent: | Online-Ressource (XI, 343 S.) graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2014 |
Notes: | Zsfassung in engl. und dt. Sprache Systemvoraussetzungen: Acrobat Reader |
Source: | ECONIS - Online Catalogue of the ZBW |
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