Zieldimensionen von Social CRM
Tobias Lehmkuhl, Reinhard Jung, Torben Küpper und Alexander Wieneke
| Year of publication: |
2015
|
|---|---|
| Authors: | Lehmkuhl, Tobias ; Jung, Reinhard ; Küpper, Torben ; Wieneke, Alexander |
| Published in: |
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung. - München : Beck, ISSN 0935-0381, ZDB-ID 649545-X. - Vol. 27.2015, 7, p. 409-414
|
| Subject: | CRM | Social CRM | Social Media | Web 2.0 | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302411