Toyota in crisis : denial and mismanagement
Year of publication: |
2011
|
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Authors: | Heller, Victor L. ; Darling, John R. |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 32.2011, 5, p. 4-13
|
Subject: | Toyota-Jidōsha-Kōgyō-KK | Krisenmanagement | Crisis management | Markenführung | Brand management | Strategisches Management | Strategic management | Entscheidung | Decision | Kfz-Industrie | Automotive industry | Japan | 2007-2010 |
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