Trade blocs and marketing : antecedents, trends, and implications
Nicolas Papadopoulos
| Alternative title: | Nebenzahl, Israel D.: On the measurement of global impressions |
|---|---|
| Year of publication: |
1991
|
| Authors: | Papadopoulos, Nicolas G. |
| Other Persons: | Nebenzahl, Israel D. (honouree) |
| Institutions: | School of Business <Ottawa> / International Business Study Group (contributor) |
| Publisher: |
Ottawa : School of Business, Internat. Business Study Group |
| Subject: | Internationales Marketing | International marketing | Regionale Wirtschaftsintegration | Regional economic integration | EU-Binnenmarkt | Single European market | Welt | World |
| Extent: | V, 67 S. : graph. Darst |
|---|---|
| Series: | Dimensions of international business. - Ottawa, ZDB-ID 2759154-2. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 3 Beitr. On the measurement of global impressions |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000966614