Trademark Goodwill as a Public Good : Brands and Innovations in Corporate Social Responsibility
Year of publication: |
2017
|
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Authors: | Chon, Margaret |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Öffentliche Güter | Public goods | Markenartikel | Brand | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Innovation | Markenrecht | Trademark law | Geschäftswert | Goodwill |
Extent: | 1 Online-Ressource (41 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Lewis & Clark Law Review, (Forthcoming) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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