Trademark strategy
Year of publication: |
1986
|
---|---|
Authors: | Cohen, Dorothy |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 50.1986, 1, p. 61-74
|
Subject: | Markenartikel | Brand | USA | United States |
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