Trading up : why consumers want new luxury goods--and how companies create them
Michael J. Silverstein and Neil Fiske, with John Butman
| Year of publication: |
2005 ; Revised ed.
|
|---|---|
| Authors: | Silverstein, Michael J. |
| Other Persons: | Fiske, Neil (contributor) ; Butman, John (contributor) |
| Publisher: |
New York, N.Y. [u.a.] : Portfolio |
| Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Produktmanagement | Product management | USA | United States |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xviii, 300 p. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-59184-080-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002641784