Traditional Italian food products on the Chinese market : best practices for Italian small and medium enterprises
Year of publication: |
[2017]
|
---|---|
Authors: | Tongiani, Maria Giovanna ; Zhao, Sheng |
Published in: |
Optimal management strategies in small and medium enterprises. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-1949-2. - 2017, p. 22-43
|
Subject: | KMU | SME | Ernährungsindustrie | Food industry | Lebensmittel | Food | Marketing | Internationaler Markt | International market | Italien | Italy | China |
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