Digital marketing and grocery retailing evidence from a large retailer in Italy and Belarus
Maria Giovanna Tongiani, Jacopo Carfora, Anastasiya Reut
| Year of publication: |
2019
|
|---|---|
| Authors: | Tongiani, Maria Giovanna ; Carfora, Jacopo ; Reut, Anastasiya |
| Published in: |
Global campaigning initiatives for socio-economic development. - Hershey, PA, USA : IGI Global, Information Science Reference, ISBN 978-1-5225-7937-3. - 2019, p. 168-189
|
| Subject: | Italien | Italy | Einzelhandel | Retail trade | Belarus | Lebensmitteleinzelhandel | Food retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7937-3.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112532