Transaction cost analysis in marketing : looking back, moving forward
Year of publication: |
2010
|
---|---|
Authors: | John, George ; Reve, Torger |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 3, p. 248-256
|
Subject: | Transaktionskosten | Transaction costs | Marketing | Bibliometrie | Bibliometrics |
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