Transaction cost theory : explaining entry mode choices
Year of publication: |
2014
|
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Authors: | Mroczek, Katarzyna |
Published in: |
The Poznań University of Economics review. - Poznań : Poznań Univ. of Economics Press, ISSN 1643-5877, ZDB-ID 2074875-9. - Vol. 14.2014, 1, p. 48-62
|
Subject: | entry mode choice | institutional environment | cultural differences | transaction costs | entry mode determinism | entry mode factors | Transaktionskosten | Transaction costs | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Institutionenökonomik | Institutional economics | Multinationales Unternehmen | Transnational corporation |
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