Transdisciplinary marketing concepts and emergent methods for virtual environments
Hatem El-Gohary, [editor]
| Year of publication: |
c 2013
|
|---|---|
| Other Persons: | El-Gohary, Hatem (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality |
| Description of contents: |
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher
Table of Contents [gbv.de]
|
| Extent: | xxv, 359 p ill 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 20 Beitr. Includes bibliographical references (p. 306-347) and index |
| ISBN: | 978-1-4666-1861-9 ; 978-1-4666-1863-3 ; 978-1-4666-1862-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672903