Transdisciplinary marketing concepts and emergent methods for virtual environments
Year of publication: |
2013
|
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Other Persons: | El-Gohary, Hatem (contributor) |
Institutions: | IGI Global (contributor) |
Publisher: |
Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |
Subject: | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Social Web | Social web |
Description of contents: |
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
|
Extent: | Online-Ressource(electronic texts (305 p.)) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print. |
ISBN: | 978-1-4666-1862-6 ; 978-1-4666-1861-9 ; 1-4666-1861-2 ; 978-1-4666-1863-3 ; 1-4666-1861-2 ; 978-1-4666-1861-9 |
Other identifiers: | 10.4018/978-1-4666-1861-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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