Transferability of marketing know-how to a developing country
Ugur Yavas
Year of publication: |
1982
|
---|---|
Authors: | Yavas, Ugur |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 2063724. - Vol. 21.1982, 2/3, p. 69-74
|
Saved in:
Saved in favorites
Similar items by person
-
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin, (2008)
-
Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur, (2006)
-
Yavas, Ugur, (2010)
- More ...