Transformation and rebirth of Chinese brands : a case from the hotel industry
Huimin Tan, Fang Wan, and Pingping Qiu
| Year of publication: |
April-June 2017
|
|---|---|
| Authors: | Tan, Huimin ; Wan, Fang ; Qiu, Pingping |
| Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 28.2017, 2, p. 116-129
|
| Subject: | Chinese brands | Brand positioning | Brand extension | Dynamic capabilities | Emergent market brand management | Markenführung | Brand management | China | Hotellerie | Hotel industry | Markenartikel | Brand | Markenimage | Brand image | Dynamische Kompetenzen | Markentransfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08975930.2017.1359770 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780615