Evaluation nudge : effect of evaluation mode of online customer reviews on consumers' preferences
Year of publication: |
April 2018
|
---|---|
Authors: | Tan, Huimin ; Lv, Xingyang ; Liu, Xiaoyan ; Gursoy, Dogan |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 65.2018, p. 29-40
|
Subject: | Evaluation mode | Information processing | Online customer reviews | Information valence | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Bewertung | Evaluation |
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