Transformational consumption choices : building an understanding by integrating social identity and multi-attribute attitude theories
Year of publication: |
2009
|
---|---|
Authors: | Kleine, Robert E. ; Kleine, Susan Schultz ; Brunswick, Gary J. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 8.2009, 1, p. 54-70
|
Subject: | Soziale Rolle | Social role | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research |
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