Transformational shifts through digital servitization
Year of publication: |
2020
|
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Authors: | Tronvoll, Bård ; Skylar, Alexey ; Sörhammar, David ; Kowalkowski, Christian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 293-305
|
Subject: | Digital servitization | Digital transformation | Organizational culture | Agile mindset | Data-centric business model | Big data monetization | Digitalisierung | Digitization | Geschäftsmodell | Business model | Organisatorischer Wandel | Organizational change | Big Data | Big data | Unternehmenskultur | Corporate culture |
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