Transformative green marketing: Impediments and opportunities
Year of publication: |
2011
|
---|---|
Authors: | Polonsky, Michael Jay |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 64.2011, 12, p. 1311-1319
|
Publisher: |
Elsevier |
Subject: | Green marketing | Marketing and society | Sustainability | Systems thinking | Transformative marketing |
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