Transforming jewellery designing : empowering customers through crowdsourcing India
Year of publication: |
October 2017
|
---|---|
Authors: | Sarmah, Bijoylaxmi ; Rahman, Zillur |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 5, p. 1325-1344
|
Subject: | Co-creation | crowdsourcing | NPD | open innovation | India | Indien | Crowdsourcing | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Kundenintegration | Customer integration | Open Innovation | Open innovation | Innovation |
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