Transforming luxury : global luxury brand executives' perceptions during COVID
Year of publication: |
2023
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Authors: | Loranger, David ; Roeraas, Erik |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 1, p. 48-62
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Subject: | branding | COVID pandemic | global | luxury | retail | Luxusgüter | Luxury goods | Coronavirus | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Welt | World | Epidemie | Epidemic | Markenartikel | Brand | Wahrnehmung | Perception | Einzelhandel | Retail trade | Globalisierung | Globalization |
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