Transgenerational marketing : evolution, expansion, and experience
Rajagopal
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Rajagopal |
| Publisher: |
Cham : Palgrave Macmillan |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiii, 298 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-030-33925-8 ; 978-3-030-33928-9 ; 978-3-030-33926-5 |
| Other identifiers: | 10.1007/978-3-030-33926-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125370