Travelers' takes on hotel-restaurant co-branding : insights for China
Year of publication: |
2010
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Authors: | Guillet, Basak Denizci ; Tasci, Asli D. A. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 34.2010, 2, p. 143-163
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Subject: | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Hongkong | Hong Kong |
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