Traveling to a gendered destination : a goal-framed advertising perspective
Li Pan, Lu Lu, Dogan Gursoy
| Year of publication: |
2020
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| Authors: | Pan, Li ; Lu, Lu ; Gursoy, Dogan |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 3, p. 499-522
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| Subject: | destination gender | goal-framing effect | processing fluency | gender identity congruity | travel intentions | Geschlecht | Gender | Urlaubsverhalten | Holiday behaviour | Werbung | Advertising | Destinationsmanagement | Destination management | Werbewirkung | Advertising effects | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Frauen | Women |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348019899150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201467